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Your about page can and will be more comprehensive than a single mission statement. However, to draw people in, you need to succinctly state your goal in the industry up front. Send your article ideas to or choose the topic from the list below. But if you have a point of view and know why you’re doing what you do in service of your customers, you have enough to start with. You can expand upon what milestones you’ve crossed as you grow, improving your About Us page over time.

With a good story to tell, creative copy, humility, and digestible visuals, you’re on your way to an eye-catching user experience. A remarkable about page is genuine, approachable, and distinguished. It should give the visitor a glimpse into what working with you might be like. You can include personal interests, stories, and photos that convey the unique story of your business. You may also include information about who’s on your team and what their roles are. It also features key highlights about the brand that keeps visitors inspired and creates a good user experience.

Posting has a clear purpose, so you can take advantage of it if you get it. Therefore, we are always looking for proficient writers like you to join our team. If you think you have that knack for writing and you all have those skills needed to write rich content on Sprak Design then let us know. We welcome experienced and skilled designers and developers who can successfully contribute to us. Our contributors don’t have to be experts in these fields all they need to be great writers.


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Hit the following points and you should have the structure for a story (not necessarily the copy you’ll use) that you can incorporate into your About Us page narrative. If you can, you should mix up the media on your About Us page to add variety and break up the text in your page design. Consider the stats you can use on your About Us page to make a point about your company mission or to quantify your impact as a business. UnsplashShare details of how your business is pursuing its purpose and the milestones you’ve hit.

We would also like you to send us some ideas of what you would like to write about. It is very important to us that you are passionate about the topic. The backlink for your website or blog post is a vital part of your SEO strategy. It helps to get a higher ranking on search engines, and guest posting is an excellent method that allows you to build backlinks naturally. As I said above, you usually publish blog posts on your own website. It will waste time and money if you don’t make your blog post accessible to the right audience.

The page starts with a 60-second video and even incorporates cookie dough-scooping gifs. As you scroll, you’ll move through some of Sweet Loren’s impressive values, including inclusivity and refusing to compromise. The about us page is pithy and leads with a cute bulldog — fitting the name and the brand. It also states the purpose of the products — to help customers from waking up with the wrinkly face you see when you visit Bulldog’s website.

One of the best ways to use your About Us page is to illustrate your brand’s value proposition. We’ll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe. Your About page can be about your audience just as much as it is about your brand.

We may also suspend/ban your account if we determine that you have violated our policy. Your content must have a certain volume to get it published on Designhill Blog. A minimum of 2000 words is necessary for the blog to have to get approved for publishing.

Buck Mason—a menswear brand—doesn’t shy away from images to showcase the soul and origins of its California roots. It’s a great example of how you can include visuals to tell a story and create a brand identity that goes beyond the usual wall of text. You can do the same with your brand—especially in the retail space. Tell the real story of how your product came to life. Share struggles, a-ha moments, and the key parts of the journey that got your brand where it is today. Candid storytelling is simple yet powerful marketing that’s as old as time.

Miracle presents the content with large clear images, cool and bold colors, dynamic angles and blocks, and simple typography. Being a data-driven professional, Aja knows her clients are looking for more than her writing skills — they want to see how her content has performed. The icons in the next section call attention to three specific services you provide. Further down the page, you can explain those services in greater detail. LoveBug Probiotics’ page effectively includes all the information you’d need on the company to make an informed purchasing decision. That includes how the founder came up with the idea, her personal ties to the vision, and the science behind her probiotic.