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Guidelines for representing your business on Google Google Business Profile Help

Every state has a secretary of state or other state agency that’s responsible for business entity filings. In most states, the website of the state business filing agency includes an online entity name check tool. You can use the online tool to search business names and find out whether another business is already using the name you have chosen. To form a business entity such as a corporation, limited liability company, or nonprofit corporation, you must file formation documents with your state.

If a name is identical or nearly identical to another name, we must not register it. However, the law does not prevent the registration of business names that are similar. The first step in protecting your business name is to register your business as either an LLC or a corporation. When you register your business, you must perform a business name search, which will identify whether or not the business name you want to use is already in use by someone else. Each state has slightly different regulations for how different a business name must be from others, but in general, they must be different enough to not cause confusion. If another business in your state is using a similar name, start by finding out if that business is registered as an LLC or corporation in your state.

We do not permit terrorist organizations to use this service for any purpose, including recruitment. We also strictly prohibit content related to terrorism, such as content that promotes terrorist acts, incites violence, or celebrates terrorist attacks. If posting content related to terrorism for an educational, documentary, scientific, or artistic purpose, be mindful to provide enough information so viewers understand the context. Always follow Guidelines for representing your business on Google. Note that the phone number and website for a Business Profile should always be the single, authoritative phone number and website for the business and be verifiable by the business owner. ATMs, video-rental kiosks, and express mail drop boxes are permitted.

By checking these DBA registrations, you can find out whether there is another business in your area using the name you want to use. By checking available business names before you file your paperwork, you’ll avoid having your entity formation request denied because of naming problems. A trade name does not need to include additional words or legal phrases (e.g., Corp, LLC, etc.).

A selection of your company’s name is one of the most crucial decisions you will make when starting a new business. In registering your business name with the state, you will be able to learn about any licenses or procedures that may be required to operate your firm. In most circumstances, you must form a corporation or a limited liability business, and this is the case in most states.

If your business is a sole proprietorship, you get the benefits of being a business owner but have no business name protection. As a sole proprietor, your business name is automatically your legal name. Once filed, your assumed business name or DBA becomes the legal name of your business.

The main business “Wells Fargo” has the category “Bank” whereas the department “Wells Fargo Advisors” has the category “Financial Consultant.” For each department, the category that’s the most representative of that department must be different from that of the main business and that of other departments. Submitting products that violate Google’s policy may result in removal of the entire product catalog, including products that aren’t in violation. Menu URLs can’t be direct links to third-party ordering or delivery services. Use as few categories as possible to describe your overall core business from the provided list. Additional phone numbers can be used on Google Business Profile websites and other local surfaces.

OwnershipOnly business owners or authorized representatives may verify and manage their business information on a Business Profile. If you wish to share management access to your Business Profile with others, you can add a manager. If you want to operate under a different name than your legal business name, register a trade name for your company. Some require a separate fee and application for each DBA you register.

You may set special hours for holidays, temporary closures, or other events. You can also indicate that your business is open only for a specific seasonal period in your business description. Businesses showing their address on Google should maintain permanent fixed signage fullsail outlook of their business name at the address. To help customers find your business online, accurately represent your business name. Your name should reflect your business’s real-world name, as used consistently on your storefront, website, stationery, and as known to customers.